Privacy policy

Last updated: February 21, 2026

1. Identity of the Responsible Party
RKM Innovations
Trade Name: Simply Be You
Address: Jan van Avennesstraat 49B (no visitor address)
            3117PP Schiedam
            Netherlands
Email: simply-beyou@outlook.com
Chamber of Commerce (KvK) number: 98515748
VAT number: NL868528298B01

The entity responsible for the processing of personal data in this Privacy Policy is Simply Be You.

2. General Principles
Simply Be You processes personal data in accordance with the General Data Protection Regulation (GDPR) and Dutch privacy laws.

We only process data for specific, explicit, and legitimate purposes and do not retain it longer than necessary.

3. What Data Do We Collect?
We collect and process the following data:

  • Contact information: name, email address, phone number
  • Billing and payment information: address, payment method, transaction details
  • Order and delivery information: ordered products, delivery address, shipping status
  • Website data: IP address, browser information, visit statistics (via cookies)
  • Communication data: inquiries via email or contact forms

4. Purpose of Data Processing
Your data is used for:

  • Fulfilling your order and delivering products
  • Processing payments
  • Customer service and communication regarding your order
  • Marketing purposes, only with explicit consent
  • Improving our website and services

5. Legal Basis for Processing
We process your data based on:

  • Necessary for the performance of a contract (orders and delivery)
  • Consent (for marketing and newsletters)
  • Legal obligations (administration and tax purposes)
  • Legitimate interest (improving our services and website)

6. Sharing Data with Third Parties
Your data may be shared with:

  • Shopify (webshop hosting)
  • Payment providers (e.g., iDEAL, PayPal, credit card companies)
  • Carriers (PostNL, DHL, etc.) for product delivery

We ensure all these parties comply with the GDPR and only use your data to provide their services.

7. International Transfers
Some processors, such as Shopify, may store or process data outside the EU. We ensure this is done in accordance with the GDPR, for example via standard contractual clauses.

8. Data Retention
We do not retain personal data longer than necessary for the purpose it was collected, unless legal obligations require longer retention:

  • Order and billing data: 7 years (tax obligations)
  • Marketing data: until you unsubscribe
  • Website cookies: up to 2 years, depending on the type of cookie

9. Your Rights
You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Delete your personal data (unless legally required to retain it)
  • Restrict processing
  • Data portability
  • Object to processing for direct marketing

You can exercise your rights by emailing: simply-beyou@outlook.com

10. Security
We take appropriate technical and organizational measures to protect your personal data against loss, theft, and unauthorized access:

  • SSL encryption for data transfer
  • Secure storage of customer data
  • Access restrictions within our team

11. Cookies
Our website uses cookies and similar technologies to improve your experience:

  • Essential cookies: necessary for the website to function
  • Analytical cookies: to analyze website usage
  • Marketing cookies: for advertisements and promotions (only with consent)

You can manage cookies through your browser settings or via our cookie banner.

12. Marketing
We only use your data for marketing if you have given explicit consent.
You can unsubscribe at any time via the link in our newsletter or by email.

13. Complaints
If you have a complaint about the processing of your personal data, you can contact us at simply-beyou@outlook.com.

You may also file a complaint with the Dutch Data Protection Authority:
https://autoriteitpersoonsgegevens.nl

14. Changes to the Privacy Policy
We reserve the right to modify this Privacy Policy. The most current version is always available on our website.